The successors to colouring books?
Quarto is to launch Scratch & Create, a series clearly aiming to start a trend to follow colouring books. The books feature metallic ink layered over drawings or colourful backgrounds: with a stylus, you scratch away the coating to reveal the artwork beneath.
David Breuer of Quarto said: "More and more adults are looking for creative activities that can help them unwind and relax. We believe people will enjoy these innovative products that offer new ways of stimulating the mind and exercising new skills."
The first four titles are due in August, and will be backed "with an extensive marketing and advertising campaign". Quarto will also launch a children's series under the title EtchArt.