Sam Parker arrives from Esquire, filling new post of editor-in-chief as PRH website takes more editorial focus
Parker's appointment is 'in support of Penguin Random House UK’s goal to establish its website as the number one online destination for readers,' according to a statement from the publisher. 'Working as part of the Audience & Digital Development team, Sam will oversee the website’s shift from a predominantly marketing-led to an editorially-driven site, with a clear voice and purpose.'
Parker joins Penguin after six years at Esquire Magazine, where he most recently held the role of digital editor. His previous roles include culture editor for Huffington Post UK and features editor of Buzzfeed UK. He has also written features for The Times, The Guardian, The Daily Telegraph and Daily Mail.
According to PRH: 'This appointment marks a key step in the realisation of Penguin’s ambition to become the number one online place for book-buyers to discover what to read next. Parker’s newly created role follows the re-launch of penguin.co.uk in September 2018 to bring together the Penguin, Puffin, Ladybird and Penguin Random House websites in a single destination; alongside a fresh new look, cutting-edge search functionality and easier-than-ever navigation between brands, authors and books. As a result, the website now receives more than one million monthly visitors, as well as more than two million page views each month.'
Parker (pictured) joins Penguin on 28 May and will report to Albert Hogan, director of Audience and Digital Development. He said: "I am both thrilled and honoured to be joining Penguin at such an exciting moment in its history as editor-in-chief. Like many other people, I've always associated the Penguin logo with the discovery of great writers and new ideas. Our aim now is to create the same experience for our online readers, whether on our website or across our social media channels. I can’t wait to start working with our world class authors and in-house talent to achieve this, as well as attracting some of the best journalists in the country to join us."
Hogan said: "The re-launch of penguin.co.uk last year was an exciting moment to increase our ambition for what we can deliver for audiences, authors and the business online. We are delighted to have Sam’s impressive editorial skills and instincts in place as we start the next chapter in working towards achieving this ambition."