PA launches export toolkit

News - Publishing Thursday, 14 March 2019

Offers the tools publishers need 'to maximise their export potential'

The Publishers Association (PA) has introduced a new toolkit, in partnership with the Department for International Trade, for book exporters. The launch of the toolkit took place yesterday (13 March) at the London Book Fair.

The toolkit contains more than 70 profiles of publishing markets, as well as deep dives into regions such as Australia, New Zealand and China. It also includes a detailed guide to rights management, personalised updates based on keywords and key regions, and a calendar of forthcoming book fairs and events.

Emma House, deputy PA CEO, said: "As the number one exporter of books in the world, the UK publishing industry is undoubtedly export-led. Total publishing export income grew 8% to £3.4bn in 2017, accounting for 60% of total revenue. We are delighted to be working with DIT to equip publishers with the tools they need to maximise their exporting potential."

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