Jonnie Wild launch at Flamingo Land

People - Children Monday, 03 December 2018

New book by conservationist and former Bettys boss


Otter-Barry Books and Jonnie Wild launched The Mud Monster, the second title in his Five Flamingos series, at the Flamingo Land Discovery Centre in North Yorkshire. Royalties from sales of Wild's books go to support wildlife habitat conservation projects in Africa.

Wild is the former boss of family business Bettys, the interests of which include Bettys Tea Rooms, Yorkshire Tea, and Taylors coffees. His interest in conservation was stimulated by his children's distress at learning about the destruction of the rainforests. He set up the Yorkshire Rainforest project, which planted new forest trees in an Amazon area as big as Yorkshire, and now has similar projects all over the world. He now works with environmental scientists at the Universities of Leeds and York to help combat climate change.

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