Jo Lal to join Trigger as publisher

News - Publishing Friday, 07 June 2019

Hay House founder moves to independent mental health publisher in August


Trigger has this morning announced the appointment of Jo Lal as publisher, who joins the company on 6 August. Lal co-founded Hay House UK, moving on to become publisher at Watkins Media Ltd, where she looked after Watkins Publishing and Nourish books. Prior to that, she worked at HarperCollins.

Marcus Leaver, chairman of Trigger, said: "Jo’s extensive experience within publishing, particularly in mind, body, spirit, self-help and personal development categories and her reputation in the industry, will be an immense asset to Trigger. She will be overseeing all aspects of what we do, working with us in London and Newark to ensure that our books are the absolute best they can be, and continuing to increase our commerciality. Our ambition for Trigger is being realised with Jo’s addition to the team."

Lal said: "Mental health is, thankfully, no longer a taboo subject as we have seen most notably in the recent mainstream press coverage of Mental Health Awareness Week. I can’t think of a more exciting time to be working with the leading publisher in this field. I am thrilled to be joining Adam, Lauren, Marcus and the team at Trigger to ensure that we produce commercially successful, helpful and meaningful books on mental health, personal development and wellbeing."




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