Jamie free on MySpace

Liz Thomson
News - Publishing 13 Oct 2008

Jamie Oliver's Ministry of Food initiative claims to be breaking new ground, publishing recipes free on MySpace. The book, which accompanies a new BBC TV series, aims to get the nation cooking again, promoting straightforward - and healthy - recipes that anyone can master and urging everyone to 'pass it on'.

Through Oliver's MySpace profile, five recipes are available, alongside video demonstrations. This 'minibook sample' is accompanied by a blog from Oliver, encouraging questions and debate from his MySpace friends to inspire them to get cooking.

Oliver, who is concerned that, as a nation, we don't cook but merely reheat - in part because little or no cookery is these days taught in schools - believes he's reaching out to a community of around 100m people. 'Hopefully it will inspire everyone to get talking and get cooking, and it's the perfect environment to get people passing on the message virally.'

Also on BookBrunch

Featured Video


more charts »