Pentagram responsible for new look; 2019 programme announced next week
Hay Festival has today unveiled an international brand refresh, designed by Pentagram, to encompass its festivals, forums, special projects, digital player and Hay Festival Foundation.
Revealed ahead of next week’s Hay Festival Wales 2019 programme launch, the new identity is described as 'a rich visual system where a colourful tree with many branches represents a family of Hay Festival editions, covering the organisation’s various dimensions, geographies and channels.'
Marina Willer, partner and designer at Pentagram, said: "We were delighted to be offered the opportunity to work with Hay Festival and to take on the challenge of creating a single visual framework for an organisation fixed in plurality. We set out to create a visual language and system to express more clearly the organisation’s activities and what connects them, creating an approach for the brand architecture that makes sense of their vibrant ecosystem of events, projects and
vision, all under the invitation to 'Imagine the World'."
Cristina Fuentes la Roche, international director at Hay Festival, said: "This is a new look for a new Hay Festival era. It has been a pleasure working with Pentagram to build a brand architecture that reflects all we do and resonates internationally. Over the next 12 months we have some exciting new developments to announce, from new activities at our roots in Hay-on-Wye to exciting new off-shoots around the world, and look forward to doing so now in style."
The next festival edition, Hay Festival Wales, takes place 23 May to 2 June 2019. Although this year's full programme has yet to be released, some names are already known: Jimmy Carr, Stacey Dooley, Jared Diamond, Venki Ramakrishnan, Robert Macfarlane, Horatio Clare, Leila Slimani, Anna Burns, Markus Zusak, Julia Donaldson and Michael Rosen.