Follows range of licensing deals for Oi Frog! and successors
A stage version of Oi Frog! by Kes Gray and Jim Field (Hachette Children's/Hodder Children's) is to tour the UK this autumn. The deal was struck between Karen Lawler, head of licensed content for Hachette Children's Group, and Kenny Wax Family Entertainment. Competition for the rights was "hotly contested".
Lawler said: "Kenny Wax Family Entertainment have an incredible track record and brilliant insight into how to entertain children and parents. They brought a real passion to their pitch, and an understanding of the core brand values of Oi Frog!"
Oi Frog received a Silver award in the recent Nielsen BookScan awards, for sales of more than 250,000 copies. Sales in the series are more than 900,000 copies.
Kenny Wax Family Entertainment's credits include Tall Stories' The Gruffalo by Julia Donaldson and Alex Scheffler, What the Ladybird Heard by Julia Donaldson and Lydia Monks, We're Going on a Bear Hunt by Michael Rosen and Helen Oxenbury, Hetty Feather by Jacqueline Wilson and Nick Sharratt, and The Worst Witch by Jill Murphy. The company also produces the West End hits The Play That Goes Wrong and The Comedy About a Bank Robbery.
Other licensing deals include greetings cards (Woodmansterne), games and puzzles (Paul Lamond), calendars (Portico), Top Trumps (Winning Moves), furniture and homeware (Peters), and magnetic charts (Fiesta Crafts).