The Mighty Book of Boosh has been named the winner of the Book Marketing Society's Best Marketing Campaign Awards for the last period of 2008. The campaign, by Jenny Todd (Sales and Marketing Director) and Sian Gibson (Marketing Manager) at Canongate Books, was praised for bringing a cult book into the mainstream, and successfully speaking to a mass-market audience, as well as to committed fans. And while it was not an obvious bestseller, it achieved significantly greater sales than other books of this type, and successfully changed the attitude of supermarkets.
The four runners up for the prize were Ripley's Believe It or Not - Marketer: Farah Thompson, Marketing Executive, Cornerstone; FX Prime Time Crime Reading Television Sponsorship - Marketer: Adam Humphrey, Senior Marketing Manager, CHA; Dear Fatty by Dawn French - Marketer: Claire Round, Marketing Director, Random House, Cornerstone; The Snowball Warren Buffett & the Business of Life by Alice Schroeder - Marketer: Penelope Beech, Head of Adult Marketing, Bloomsbury.
Anyone wishing to know more about membership of the BMS, and how to enter for the seasonal Marketing Awards. should contact Jo Henry on 0203 089 4460 or email 'johenry at publishingnews dot co dot uk'.
For a copy of the Awards presentations, or to order the Book-lovers & the Economic Downturn Report, contact Chini Ugboma on 'chini at bookmarketing dot co dot uk' or call 0870 870 2345.