Pyjamarama takes place on 7 June
BookTrust has teamed up with nightwear company Cyberjammies for a Pyjamarama bedtime stories promotion on 7 June.
Cyberjammies will donate £1 to BookTrust for every pair of PJs sold at cyberjammies.co.uk between now and 17 June.
Diana Gerald, BookTrust CEO, said: "We know that snuggling up in pyjamas for a bedtime story is one of the most special times of the day; not only does reading provide huge benefits for babies and children but it also helps them drift off to sleep! We want every child to enjoy the benefits of the bedtime story and are delighted that Cyberjammies will be donating a £1 for every pair of PJs purchased online to BookTrust to celebrate Pyjamarama and help us reach children across the UK."