Bookstart campaign supports indie bookshops

Liz Thomson
News - Bookselling 10 Nov 2008

Bookstart, the nationwide programme that gives free books to babies, has launched 'A Book in Every Stocking' campaign which will provide independent booksellers with posters, stickers and bookmarks, specially designed by illustrator Annabel Hudson of the Witch Wendy series. The materials are going out as of today, and Bookstart's Rosemary Clarke commented: 'We know this is a difficult time for all independent small businesses. We wanted to do something special to thank the independent bookshops who have shown such sterling support for Bookstart. As well as accepting Bookstart £1 book tokens, which are redeemed at the bookseller's own expense, many independent bookshops hold Bookstart Rhymetime sessions and events on National Bookstart Day and encourage parents to pick up their free Bookstart pack. We hope that we can play our part in encouraging people to see that books are the best possible present.'

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