Bertram Group acquires Education Umbrella

News - Bookselling Friday, 14 December 2018

Leading distributor buys supplier of books and digital learning resources in its first deal since takeover earlier this year

Nicholas Goodwin, chief financial officer of Bertram Group, said: "We are delighted to announce Bertram Group’s strategic acquisition of Education Umbrella, a company which in a short time has grown to become one of the key players in its market. Education Umbrella is an exciting business that with sound financial backing has great potential for future development as part of Bertram Group."

David Lawrence, coo of Education Umbrella, said: "Bertram Group is a well-known and respected company within the market. Its acquisition by Aurelius has seen the company go from strength to strength. We look forward to working together on this journey as the Group continues to grow and evolve."

The financial terms of the deal were undisclosed.

According to Bertram's acquisition statement: 'Education Umbrella provides print and digital learning resources to primary and secondary schools around the world and is the leading online supplier in the UK market. Since its foundation in 2011, the company has launched several cutting-edge technologies, including TECbook, an online eBook system which converts books from top educational publishers into digital format, TECvideo, a video-based learning tool, and Education Umbrella Press, a digital publishing platform.

'In addition, Education Umbrella offers a number of free digital resources to its customers, including lesson plans, digital inspection books and past papers. The company caters to the requirements of each school on an individual basis, providing a bespoke service to each of its customers. The company is a well-known and respected company within the sector and has strong relationships with its customers.

'Bertram Group was acquired by Aurelius Equity Opportunities, a leading pan-European investor, in February 2018. The deal represents the first strategic bolt-on acquisition for Bertram Group under its new ownership. It is a significant and positive development, strengthening its access to the education market and creating significant operational synergies with its existing brands, such as Bertram Books and Wordery.'

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