Moves to agency from Amazon
Shona Abhyankar is to join ed public relations on 12 November as associate director. Abhyankar was most recently publicity lead at Amazon Publishing UK and Kindle Direct Publishing UK, and before that worked in senior publicity roles at Ebury and Penguin Random House Children's. She won a Publishers' Publicity Circle award for her work on Sheryl Sandberg's Lean In, and has also been involved in campaigns for Richard Branson, Johanna Basford, Shappi Khorsandi, Shirin Ebadi and Suki Kim. During her time at PRH Children's she handled PR for authors and illustrators Raymond Briggs, Julia Donaldson and Helen Oxenbury.
Emma Draude, ed public relations founder and md, said: "Shona and I first met over a decade ago when we both worked at Midas PR and we've kept in touch ever since. I have always been impressed by her ability to deliver strategic non-fiction campaigns that grab the headlines and dominate the news agenda whilst remaining a strong and supportive team player. Creating campaigns that deliver results while maintaining our reputation for excellent author and client care is central to everything we do at ed public relations and I know that this is very much part of Shona's ethos. I am delighted that she will be joining our award-winning team."
Abhyankar said: "I've had an incredible experience at Amazon, worked with some of the brightest in the business, and made friends for life but this feels like the right time to move agency-side again. This is a hugely exciting time in edpr's short but perfectly formed history and with the increasing appetite for intelligent, culture-shifting non-fiction - a genre I've always been passionate about - I am looking forward to a renewed focus on this area of publishing and to joining Emma and her talented team."