Pan Mac links with The Pool and The Pigeonhole to launch Kate Morton's new novel

News - Books Thursday, 06 September 2018

The collaboration will bring Morton's readers a 'unique multi-platform reading experience'


Pan Macmillan, The Pool and The Pigeonhole are collaborating to bring Kate Morton's readers a unique multi-platform reading experience for 300 people – with 50 readers invited to an exclusive event at Leighton House to launch Morton's sixth novel, The Clockmaker's Daughter. Morton has sold over 10 million copies of her books worldwide.

The first five chapters of The Clockmaker's Daughter will be hosted on The Pool's Bedtime Bookclub from this week. Those who wish to continue reading can enter the prize draw to take part in The Pigeonhole's full serialisation and win an invite to the exclusive event. Three hundred readers will be chosen to take part in the serialisation which will begin on 11 September, and 50 will get to meet the author at Leighton House on publication day.

At the event, Morton (pictured) will give a live reading and be interviewed by Sam Baker from The Pool. As with other Pigeonhole reads, each instalment will contain multimedia extras detailing the author's research, to enhance the reading experience; and Morton will be answering a selection of comments and questions.

Pan Macmillan has had a partnership with The Pool since 2015, and previously collaborated with The Pigeonhole on an award-winning pre-launch for Ken Follett's A Column of Fire, in 2017. This project is the first to see all three parties working together on the launch of a new title.

The Pigeonhole has hosted a number of summer of bestsellers this year, notably Ruth Ware's The Death of Mrs Westaway, Raymond Feist's King of Ashes, The Dead Ex by Jane Corry, Watching You by Lisa Jewell and Shari Lapena's An Unwanted Guest. This new venture, culminating in a live experience, is the first of its kind. The website describes itself as a 'bookclub in your pocket' and functions by slicing novels into shorter units, staves, to enable reading on mobiles, and also offers extra content plus reader comment on books.

Sarah Arratoon, Pan Macmillan's head of fiction marketing, said: "It's great to be teaming up with both The Pigeonhole and The Pool to develop our digital partnership further with one of our biggest brand authors, Kate Morton. I'm excited to see The Pool's readers experience Kate's beautiful writing in such a new and exciting way. We're also delighted to share the chance for readers to attend a really atmospheric and special event to launch the book."

Jacob Cockcroft, founder of The Pigeonhole, said: "We are so excited by this project. Not only will our community get exclusive access to The Clockmaker's Daughter, they will also get to meet Kate at an intimate event just for them. Working with partners like Pan Macmillan and The Pool, moving to a digital serialisation and ending with an author event is such a great example of the digital-physical crossover that Pigeonhole can offer. We are delighted that this is our first project of its kind, and that it’s with such a brilliant author."

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