Literary publisher marks 50th anniversary with rebranding
The new look was unveiled this morning and has rolled out across the independent publisher's public-facing platforms.
Founder and managing director Michael Schmidt said: "Carcanet is turning fifty but it has always felt much younger, a series of reinventions rather than a stable thing. Emblematic of these reinventions is the 'new look' -- our 'rebranding', but that seems out-of-place when talking about so peculiar a creature as Carcanet. During the year the new look will spread not only through the books but through the e-letter, the website and everything else associated with this reinventive enterprise."
The new branding includes a new, simplified black and white logo and colour scheme, which are reflected on the website, new graphics and new cover artwork for publications. Details of dates and celebratory events for the 50th will be announced soon.
Founded in 1969, Carcanet describes itself as: 'an outstanding literary publisher with a comprehensive list of modern and classic poetry in English and translation, inventive fiction and non-fiction. A live backlist of some 1000 titles includes literature from 37 languages and 50 nations and celebrated authors include Nobel Prize-winners and many outstanding discoveries from around the world. Poets range from Ovid to Gillian Clarke, Robert Graves to Eavan Boland and Mervyn Peake to Kei Miller.'