Campaign through bookshops to promote blood donation, on publication of George's Nine Pints
Bookshops are partnering Granta Books, NHS Blood and Transplant (NHSBT) and Rose George, author of Nine Pints (Portobello), to promote blood donation.
Each shop is creating a #ShareAPint display to give customers information about blood and how to give it.
Mike Stredder, director of blood donation at NHSBT, said: "We are grateful to Rose for highlighting the unique qualities blood holds and the vital role it plays in our lives. Just one unit of donated blood can save or improve the lives of up to three people. Every unit of blood given to a patient has come from a valued voluntary donor like Rose. We need over 6,000 blood donations every day to treat patients in need across England. We hope the book will inspire readers to make an appointment to donate at blood.co.uk."
George said: "Researching the book gave me a new appreciation of how precious blood is, and so it felt more essential than ever to donate some of my own."
Joanne Sims, of Books on the Hill bookshop in Clevedon, said: "We are delighted to be involved with this campaign. Members of our family are here today because of blood transfusions."
Shops taking part
Chard Bookshop, Chard, Somerset
The Bookcase, Lowdham, Notts
The Edinburgh Bookshop, Edinburgh
Newham Bookshop, London
City Books, Hove, East Sussex
Warwick Books, Warwick, Warwickshire
The Rabbit Hole, Brigg, North Lincolnshire
Browsers Bookshop, Porthmadog, Gwynedd
Griffin Books, Penarth, Glamorgan
Pen'rallt Gallery Bookshop, Machynlleth, Powys
Mostly Books, Abingdon-on-Thames, Oxfordshire
Books on the Hill, Clevedon, Somerset
The Chorleywood Bookshop, Chorleywood, Hertfordshire
The Haslemere Bookshop, Haslemere, Surrey
Imagined Things Bookshop, Harrogate, North Yorkshire
News From Nowhere Radical & Community Bookshop, Liverpool
Drake the Bookshop, Stockton-on-Tees, Co Durham
Bakewell Bookshop, Bakewell, Derbyshire