Bluebird cracks Cambridge Code

Rights - NonFiction Friday, 15 March 2019

Carole Tonkinson signs The Cambridge Code: Unlocking your Subconscious Brain which brings 'scientific rigour to the world of well-being and self-discovery'

Bluebird publisher Carole Tonkinson has acquired UK and Commonwealth rights to the non-fiction book The Cambridge Code: Unlocking your Subconscious Brain by Dr Emma Loveridge and Dr Curly Moloney from David Godwin at DGA. The book is set to publish in March 2020.

According to the acquisition statement: 'The Cambridge Code is an online tool developed by Dr Loveridge and Dr Moloney, along with a team of researchers at Cambridge University. Founded on well-established neuroscientific principles and clinically tested methodology, it represents a unique way of unlocking information about the subconscious mind, defining the underlying drivers and instincts that control our behaviour and make us who we are.

'The book explains the workings of The Cambridge Code, tracking its development and explaining its scientific basis. It explains how the scenario-based 30-minute questionnaire is used to decipher the reader’s deepest thoughts and individual personality characteristics. The results are immediate and generate insights applicable across all aspects of life: romantic relationships, career, friendships and family.

'The Cambridge Code book provides access to the online tool, allowing everyone to tap into the public appetite for well-being that helps us make sense of ourselves in an increasingly chaotic world.'

The authors said: "We are very excited that Carole and her Bluebird team are collaborating with us to enable The Cambridge Code to reach you - the parent, the colleague, the partner - with the first ever glimpse into your own subconscious world. We have thoroughly enjoyed introducing scientific rigour to the world of well-being and self-discovery. Claim your brain!"

Tonkinson said: "In the course of my career in publishing and my work on a Master’s Degree in psychology, I’ve come across lots of personality-based tests like Meyers-Briggs, but I was absolutely blown away by the depth of insight offered by The Cambridge Code. It highlighted absolutely core behaviours in all of us on the team. It is a game-changer and we are thrilled to be making this powerful work available to one and all: people who want to address career and personal goals, parents, teachers. Absolutely everyone can benefit from deeper self-knowledge and this is the most reliable and expedient delivery method I have ever seen."

Godwin said: "I think this is going to be an incredibly successful book and I know the best publisher in Britain to make it so is Carole Tonkinson and her team at Bluebird."

Dr Emma Loveridge, PhD (Cantab), Ma (Psych), FRGS, Founder of The Cambridge Code is a leading psychotherapist and founder and director of Rafan House. She trained at the Tavistock and Portman NHS Foundation, also studying at the IGA (The Institute of Group Analysis), and the TCCR (The Tavistock Centre for Couples Relations). With a team of world-wide experts at Rafan House, her specialist areas of work and research are around the internal subconscious family and how it manifests in the corporate world.

Dr Curly Moloney MA (Oxon) Psychological Sciences, MD BChir (Cantab), founder of The Cambridge Code. is a qualified Doctor of Medicine and Bachelor of Surgery. She graduated from the Universities of Oxford and Cambridge where she worked on conscious and subconscious brain activity. She afterwards joined the commercial world, founding Moloney Search in 1994. The company works with corporations, governments and family offices across Europe, Africa and the Middle East, and counts over one third of the FTSE100 as clients. She has also been active in founding and supporting Human Capital ventures, and is an advisor at board level across the people side of organisations.

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